Most women got told by their mothers that the need to take multiple painkillers a day every month, is just part of being a woman.

 

But menstrual problems and pains are not as normal as we think they are, and are often a sign of underlying problems. The Endometriosis Charity creates awareness for the fact that girls and women can seek help. When we participated in the NRC Charity Awards, we were asked to create a double spread to ask attention for this subject. Due to its stopping power, our ad won the competition.

 

The NRC Charity Awards is an initiative of the Dutch NRC newspaper. Charities and students are given the opportunity to publish a print ad in the newspaper. Subsequently, readers can vote for their favourite one. A jury of experts picks the winning ads. 

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In collaboration with Roxanne Enkelaar