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For the past four years, I’ve gained experience in advertising, where I learned to craft compelling narratives that perfectly resonate with a selected audience. When I recently felt I could no longer practice my vision in advertising, I set off on a mission to merge the narrative power of fashion with the transformative strategies of creative change-making.

 

Where I succeeded to change the course of my life, many people fail. We live in a society where we are encouraged to consume as a short time relief from our problems, with clothes topping the list. It’s a waste on both ends; people remain unhappy, and clothes remain a piece of consumption. But clothes are so much more than that. Fashion has always been a powerful tool to win arguments, send messages, outwit opponents, change perspectives. By merging my skills - conceptual design, garment construction & pattern making, creative direction, storytelling and writing - I aim to design garments that not only communicate but also provoke action. 

 

My unconventional background equips me with unique insights, and the art of persuasion is an asset that will support my goal to restore the mythical influence clothing once held.